
Erin Foy
Founder and CEO
CEO of SWM Consulting | Former Google Executive
I’m a strategic growth advisor for health and wellness brands who are done with surface-level marketing — and ready to scale with clarity, performance, and purpose.
For nearly 20 years, I helped some of the most influential brands in healthcare grow smarter, not louder — from global agencies like WPP and Publicis, to nearly a decade inside Google, where I led sales and strategy for the Health vertical. My work there? Designing systems that actually worked — aligning cross-functional teams, streamlining performance, and unlocking scalable impact for global pharmaceutical and health brands across search, video, display, and emerging platforms.
But after years of building other people’s dreams — including one of my own dream companies — I made the leap. I founded SWM Consulting to bring big-brand strategy to growing businesses. To help founders build brand systems that scale without the burnout. And to create a model that supported my clients and my daughters — whose initials inspired the name, and whose courage inspired the leap.
At SWM, we specialize in helping health, wellness, and purpose-led brands get unstuck. We clarify your message, architect your growth system, and help you connect with the people who matter — so you can scale with intention, not chaos. Our clients leave with more than a slide deck. They leave with momentum.
Outside of work, I’m a mom of three girls, a committed yogi, and a believer in building a business that lets you live your values. Whether you’re a founder looking for your next level, or a CMO in search of real strategic support — you don’t have to do it the hard way.
Let’s make clarity your growth engine.
Our Values
Be an ambassador.
We show up as problem solvers — and as people who genuinely care. Whether it’s coworkers, managers, or clients, we support each other’s growth and success with curiosity, kindness, and pride in our work.
Deliver exceptional results
We don’t just build things that work — we build things that win trust. Clients count on us to navigate complexity, overcome obstacles, and consistently deliver high-impact outcomes.
Lead with empathy
Integrity is what we do when no one’s watching. We lead with honesty, self-awareness, and a commitment to seeing challenges through the eyes of others — because that’s how you build lasting partnerships.